Stop stitching five tools together.
Contacts, campaigns, automation, deals, and analytics — one platform built for African businesses. Because the rest of the market was never built for yours.
Raven Cloud
Contact
Ada Wanjiku
ada@autotribes.io
Campaign
Pipeline · Q2
$24.8kLead
Qualified
Proposal
Won
The platform
Your command centre, live.
See it in action
Automate. Engage. Sell.
Nudgel Cloud
Contact
Ada Wanjiku
ada@nudgel.ai
Campaign
Pipeline · Q2
$24.9kLead
Qualified
Proposal
Won
The platform
Six superpowers.
From capturing leads to closing deals — every module works together, shares data, and scales without duct tape.
Acquire
Capture every lead.
Forms, landing pages, popups, and site tracking. Every touchpoint captured, attributed, and ready to act on.
Engage
Reach them where they are.
SMS, email, WhatsApp, and push from one unified contact graph. Smart channel fallback included.
Automate
Build workflows that run themselves.
Visual canvas. Event triggers, time delays, conditions, and webhooks. Start from recipes or from scratch.
Sell
Close more. Track everything.
Custom pipeline stages, weighted deal values, and automations that advance deals on contact behavior.
Analyze
Know what's working.
Real-time delivery dashboards, campaign ROI, multi-touch attribution, and cohort analysis.
Build
Every action is an API call.
REST API, typed SDKs in 8 languages, OpenAPI 3.1, webhooks, and custom objects.
Why Nudgel
Built where your customers are.
African businesses deserve tools built for their market — not retrofitted from Silicon Valley pricing and infrastructure.
Africa-first pricing.
KES 0.80 per SMS in Kenya. Route through Africa's Talking, Safaricom, MTN. No international transit markup.
One platform. One bill.
Cancel Mailchimp, ActiveCampaign, Pipedrive, and the analytics tools. Contacts, campaigns, automation, deals, and analytics — one place.
API-first.
Every dashboard action via REST. TypeScript, Python, Go, Ruby. OpenAPI 3.1, webhooks, custom objects.
Enterprise security.
Per-tenant KMS encryption, row-level security, HMAC-signed webhooks, full audit logs. SOC 2 readiness from day one.
Capabilities
Built for the team that runs the show.
Whether you’re a marketer building campaigns, a developer wiring events, or a founder doing both — every feature is designed to work out of the box and scale when you need it.
Workflow builder
Automate anything with a visual canvas.
Drag triggers, conditions, waits, and actions. Branch on contact properties, schedule around time zones, fire webhooks to your own services.
Contact intelligence
Every interaction, one profile.
Forms, API calls, e-commerce events, campaigns — all merged. Auto enrichment adds location, engagement score, lifecycle stage.
Campaign engine
Send to thousands, feel like one-to-one.
Pick segment, pick template, schedule for local time. A/B test subject lines, track opens, clicks, and revenue per send.
Deal pipeline
Lead to close, tracked.
Custom stages, weighted values, drag-and-drop cards. Auto-advance deals when contacts open emails. Live revenue forecasts.
Multi-channel
SMS, email, push, WhatsApp — one API.
Africa's Talking, Safaricom, MTN, Postmark, SendGrid, Twilio. Auto-failover. Smart routing picks cheapest carrier per destination.
Analytics
Know what's working before the board asks.
Real-time delivery dashboards, campaign ROI, multi-touch attribution, cohort analysis. Export to CSV or pull via API.
Your path
Find your fit.
One platform. Different entry points. Pick the path that matches how you work.
For Developers
Build on top of everything.
REST API, typed SDKs in 8 languages, webhooks, OpenAPI 3.1. Every dashboard action is an API call.
For Marketers
Campaigns that convert.
Segments, templates, A/B tests, send-time optimization. Everything a marketer needs — no agency markup.
For Sales
Pipeline built in.
Custom stages, weighted values, automated transitions. CRM lives next to your campaigns.
Pricing
No per-seat fees. Ever.
Pay per workspace. Local currencies: KES, NGN, UGX, ZAR, USD.
See pricingYour entire
customer stack, live today.
Sign up with Google. Import your contacts. Build your first campaign or wire the API into your backend. One platform, one bill, one thousand free contacts — no credit card, no sales call.
No credit card · Pay in KES, NGN, UGX or USD · Cancel anytime