Channels
SMS, email, push, WhatsApp — one API.
Route through Africa's Talking, Safaricom, MTN, Postmark, SendGrid, Twilio, or Meta. Auto-failover on errors. Smart routing picks the cheapest carrier per destination. Pay local rates, not Silicon Valley prices.
Capabilities
Every channel, one integration.
SMS
SMS
Route through Africa's Talking, Safaricom, MTN, Twilio. Automatic carrier selection per country. KES 0.80 per SMS in Kenya.
SendGrid, Postmark, AWS SES, Mailgun, Resend, SMTP. Domain verification with DKIM/SPF/DMARC. Template rendering with Handlebars.
Meta Business API. Template messages with variables. Session messaging for two-way conversations. Rich media support.
Push
Push Notifications
Firebase Cloud Messaging. Device token management. Silent and alert notifications. Topic subscriptions and audience targeting.
Smart routing
Smart Routing
Define rules: KE transactional via AT shortcode, KE bulk via AT, NG via MTN, fallback to Twilio. Auto-failover on errors.
Delivery receipts
Provider Management
Plug in your own API keys. Per-tenant encryption (AES-256-GCM). Health checks running continuously. Rotate keys without downtime.
Routing
The right channel at the right price.
Smart routing evaluates carrier availability, cost, and deliverability for every message. Failover is automatic — if a provider goes down, the next one picks up instantly. Each packet you see flying is a real delivery decision.
Providers
Bring your own keys, keep the savings.
Connect your existing provider accounts and pay their rates directly. Nudgel never marks up message costs. Your API keys are encrypted at rest with AES-256-GCM and isolated per tenant.
Connected providers
SendGrid
Africa's Talking
SMS
Firebase (FCM)
Push
Meta Business
Connect your first provider in minutes?
Sign up with Google, import your contacts, and send your first campaign in under five minutes.
No credit card · Pay in KES, NGN, UGX or USD · Cancel anytime