Analytics

Know what's working before the board asks.

Real-time delivery dashboards, campaign ROI, multi-touch attribution, cohort analysis, and predictive send-time optimization. Every metric you need, updated live, with drill-down from overview to individual message.

Core features

Everything you need to measure performance.

Sub-second latency

Real-time dashboard

Your metrics, always live.

Messages sent, contacts created, revenue, open rate. Channel performance breakdown. All updating live with sub-second latency.

Live updatesChannel breakdownRevenue tracking
KES 3.2M attributed

Campaign ROI

Know exactly what pays off.

Per-campaign stats: sent, delivered, opened, clicked, bounced, complained, unsubscribed. Compare A/B variants side by side.

Per-campaign statsA/B comparisonRevenue
4 attribution models

Attribution

Map every touchpoint to revenue.

First-touch, last-touch, linear, and time-decay models. See which campaigns and channels drive conversions.

First-touchLast-touchTime-decay
90-day retention

Cohort analysis

Track retention over time.

Side-by-side performance across SMS, email, push, and WhatsApp. Spot underperforming channels before they become a problem.

Channel comparisonRetention curvesBenchmarks
99.2% delivery rate

Delivery stats

Monitor reputation in real time.

Domain health checks (SPF, DKIM, DMARC status), bounce trends, complaint rates. Get alerts before reputation damage.

SPF/DKIM/DMARCBounce trendsAlerts
CSV + REST API

CSV export

Your data, wherever you need it.

Export any report as CSV or pull via REST API. Build custom dashboards in your BI tool with webhook-driven data feeds.

CSV exportREST APIWebhooksBI tools

Dashboard

Your engagement metrics at a glance.

Track open rates, click rates, and delivery performance across 30 days in a live area chart. A new data point arrives every 3 seconds — the chart scrolls forward, keeping you in the present.

Campaign performance · Nairobi cohortlive · updates every 3s

Attribution

Connect every touchpoint to revenue.

Multi-touch attribution maps the full customer journey from first email to final purchase. See exactly how much of your KES 3.2M monthly revenue each channel is driving — across email, SMS, WhatsApp, and push.

Channel attribution · Lagos + Nairobi + Accralive · fluctuates every 5s

Start measuring what matters?

Sign up with Google, import your contacts, and send your first campaign in under five minutes.

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