The Platform

One platform, eight superpowers.

Nudgel replaces Mailchimp, ActiveCampaign, Pipedrive, and your analytics stack with one platform built for African businesses. Contacts, campaigns, workflows, deals, analytics, and channels — unified under a single API and dashboard.

Why Nudgel

Built different for businesses that operate differently.

Most engagement platforms are built for Silicon Valley startups selling to American consumers. Nudgel is built for businesses that operate across diverse markets, currencies, carriers, and regulations.

Africa-first pricing

Pay in KES, NGN, GHS, or USD. No per-seat charges. SMS routed through local carriers at local rates — not international transit prices.

Local carrier routing

Route SMS through Africa's Talking, Safaricom, MTN, and Airtel directly. Auto-failover on errors. Smart routing picks the cheapest path per destination.

Per-tenant encryption

Every workspace gets its own encryption key. Contact data, API tokens, and provider credentials are encrypted at rest with AES-256-GCM.

REST API + typed SDKs

Everything in the dashboard is one API call away. OpenAPI 3.1 spec, typed SDKs in eight languages, idempotent writes, signed webhooks.

How it works

Data flows in, engagement flows out.

Every form submission, API call, purchase event, and page view feeds into the unified contact graph. Segments update in real time. Workflows fire automatically. Campaigns reach the right person on the right channel at the right time.

FormsAPIE-CommerceTrackingNudgelSMSEmailPushWhatsApp

Ready to get started today?

Sign up with Google, import your contacts, and send your first campaign in under five minutes.

No credit card · Pay in KES, NGN, UGX or USD · Cancel anytime