Campaigns

Send to thousands, feel like one-to-one.

Multi-channel campaigns across SMS, email, push, and WhatsApp. A/B test subject lines, schedule for local time zones, and track opens, clicks, and revenue attribution — all from one screen.

Ramadan Promo · emailcomposing
SUBJECT
AUDIENCE
0 contacts
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Core features

Every tool you need to send with confidence.

Up to 10 variants

A/B testing

Let the data pick the winner.

Test subject lines, content, or send times across up to 10% of your audience. Nudgel auto-sends the winning variant to the rest — maximizing opens and clicks.

Subject linesContentSend times
99.2% delivery

Delivery tracking

Every message accounted for.

Send via SMS, email, push, or WhatsApp from one campaign. Smart channel routing picks the best delivery path based on contact preferences and cost.

SMSEmailPushWhatsApp
200+ templates

Template editor

Personalize every message.

Liquid-style variables with contact properties. Version history and rollback for every template. Render previews before sending to catch errors early.

Liquid variablesVersion historyPreviews
8 timezones

Scheduling

Land in inboxes at the right time.

Schedule campaigns for the right local time. EAT, WAT, CAT, SAST — Nudgel handles the timezone math so your message lands when people are awake.

Local time zonesEATWATSAST
0.02% complaint rate

Suppression

Never message the wrong person.

Throttle send rate to avoid carrier limits and deliverability issues. Set up recurring campaigns — weekly digest, monthly report — that fire on schedule.

ThrottleBounce suppressionRecurring
KES 3.2M attributed

Revenue attribution

Know what drives purchases.

Track sent, delivered, opened, clicked, bounced, complained, and unsubscribed per campaign. Revenue attribution ties purchases back to the message that drove them.

First-touchLast-touchLinear

A/B testing

Let the data pick the winner.

Split your audience into test groups — up to 10% of total recipients. Test subject lines, body content, or send times. Nudgel measures opens, clicks, or revenue, then automatically sends the winning variant to the remaining 90%.

Smart delivery

One campaign, four channels.

Configure a primary channel and fallback. If email bounces, Nudgel falls back to SMS. If SMS fails, try push. Smart routing picks the best path per contact based on their engagement history and channel preferences.

A/B testing

Let the data pick the winner.

Split your audience into test groups — up to 10% of total recipients. Test subject lines, body content, or send times. Nudgel measures opens, clicks, or revenue, then automatically sends the winning variant to the remaining 90%.

  • Test subject lines, preview text, or full body content
  • Split by percentage — 5%, 10%, or custom
  • Winning metric: opens, clicks, or revenue
  • Auto-send winner after configurable wait period
  • Statistical significance indicator before declaring winner

A/B test results · Subject line

Variant AWINNER

Flash Sale 🔥 — 40% off everything

Opens: 72%Clicks: 18%
Variant B

Last chance, Ada — your deal expires tonight

Opens: 58%Clicks: 14%
Sample: 2,480 recipients (10%)Statistically significant

Delivery rates

Every channel, best-in-class.

Nudgel routes through premium carriers and monitors deliverability in real time. Bounces are automatically suppressed. Reputation management is built in.

Email

99.2%

Delivery rate

SMS

98.7%

Delivery rate

Push

94.1%

Delivery rate

WhatsApp

97.8%

Delivery rate

Ready to get started today?

Sign up with Google, import your contacts, and send your first campaign in under five minutes.

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