Pricing

Pay for what you actually use.

No per-seat fees. No surprise invoices. Pay in KES, NGN, UGX, ZAR, or USD. Start free. Scale when ready.

Starter

Free forever

For side projects, early-stage startups, and developers exploring the platform.

Start free
  • 1,000 contacts
  • 10,000 messages a month
  • 2 channels — pick any combination
  • 1 workspace · 3 team members
  • Basic automation (5 workflows)
  • Community support
Most popular

Growth

$79 a month

For growing businesses that need the full platform — campaigns, automation, deals, and analytics.

Start free trial
  • 25,000 contacts
  • 100,000 messages a month
  • All four channels
  • Unlimited workspaces & teammates
  • Unlimited workflows & campaigns
  • Deal pipelines & contact scoring
  • Multi-touch attribution
  • A/B testing & smart send-time
  • Email + Slack support · 24h SLA

Enterprise

Custom starts $499/mo

For platforms sending millions a month or operators who need dedicated infrastructure.

Talk to sales
  • Unlimited contacts & messages
  • Volume discounts from $0.0008/SMS
  • Dedicated cluster · 99.95% SLA
  • Bring your own KMS (AWS, Vault)
  • Single-tenant database & cache
  • Custom objects & computed fields
  • SSO/SAML · audit log export
  • 24/7 phone support · 30-min SLA
  • On-premise deployment available

Per-message rates

Transparent, pass-through pricing.

Per-message rates pass straight through from your provider — we never mark them up. Bring your own API keys, keep your volume discounts.

SMS Kenya

KES 0.80

per message

SMS Nigeria

₦5.50

per message

Email

$0.0011

per message

Push

Free

per message

WhatsApp

$0.012

per message

Rates shown are indicative pass-through costs. Final pricing depends on your provider contract and sending volume. Push notifications are free because the underlying delivery (APNs / FCM) is free.

FAQ

Common questions.

Can't find what you're looking for? Reach us at hello@nudgel.ai

No. Every plan includes unlimited teammates on Growth and Enterprise. Starter supports up to 3 team members.

Yes. We accept KES, NGN, UGX, ZAR, or USD. Pay in whichever currency you invoice your own customers in.

We'll notify you and suggest upgrading. No automatic charges, no surprise invoices, no data loss. Your existing contacts and campaigns keep running.

Yes, 14 days with the full feature set. No credit card required. At the end of the trial you choose to upgrade or drop back to Starter.

KES, NGN, UGX, ZAR, and USD. We built multi-currency billing from day one because your customers pay you in local currency and your tools should too.

Everything in Growth plus dedicated infrastructure, single-tenant databases, SSO/SAML, audit log export, custom objects, volume discounts, a 99.95% SLA, and 24/7 priority support with a 30-minute response time.

Start building today.

1,000 free contacts. No credit card. No sales call. Pay in KES, NGN, UGX or USD when you're ready to grow.

No credit card · Pay in KES, NGN, UGX or USD · Cancel anytime