Deal Pipeline
Track every opportunity from lead to close.
Custom pipeline stages, weighted deal values, drag-and-drop cards, and automated stage transitions based on contact behavior. See revenue forecasts update in real time and never let a deal slip through the cracks.
Pipeline features
A CRM built for teams that move fast.
Pipeline management
Custom Pipelines
Define your own stages — Lead, Qualified, Proposal, Negotiation, Won, Lost. Create multiple pipelines for different products, regions, or teams.
Deal cards
Deal Cards & Board
Move deals between stages with drag-and-drop. Kanban board view shows deal cards with contact info, value, and age at a glance.
Revenue forecasts
Revenue Forecasts
Weighted pipeline values give you an honest revenue forecast. Each stage has a configurable win probability. Know your expected revenue, not your best-case fantasy.
Contact-linked deals
Contact-Linked Deals
Every deal links to a contact profile. See the full engagement timeline, score, tags, and campaign history alongside deal details.
Team activity
Automated Transitions
Move deals automatically based on contact behavior. Email opened? Move to Engaged. Proposal viewed? Move to Negotiation. No manual drag needed.
Win probability
Win Probability & Analytics
Win rate, average deal size, sales cycle length, and stage conversion rates. Compare reps, pipelines, and time periods side by side.
Pipeline
Your deals, organized by stage.
The Kanban board gives your sales team a visual overview of every active deal. Filter by owner, value range, or creation date. Each card shows the contact, value, and days in stage so nothing gets forgotten.
Pipeline · Q2 2026
$211k totalTwiga Foods
$4.2k
Sendy Ltd
$3.8k
SafeBoda
$8.1k
Apollo Agric
$6.5k
Copia Global
$12k
Pula Advisors
$9.4k
Kobo360
$18k
Flutterwave
$22k
Automation
Deals move themselves through the pipeline.
Set up rules that automatically move deals between stages based on contact behavior. When a proposal email is opened, move to Negotiation. When a contract is signed, move to Won. Your pipeline stays accurate without manual updates.
Automation rules · 4 active
Email opened
Lead → Qualified
Proposal viewed
Qualified → Proposal
Reply received
Proposal → Negotiation
Contract signed
Negotiation → Won
Forecasting
Predict revenue with confidence.
Weighted pipeline values give you an honest revenue forecast. Each stage has a configurable win probability — Lead at 10%, Proposal at 50%, Negotiation at 75%. Nudgel multiplies deal value by stage probability to show your expected revenue, not your best-case fantasy.
- Configurable win probability per stage
- Weighted vs. unweighted pipeline views
- Month-over-month and quarter-over-quarter comparisons
- Win rate, average deal size, and cycle length metrics
- Filter by owner, team, product line, or region
Revenue forecast · Q2 2026
Pipeline value
$211k
33 active deals
Weighted forecast
$148k
70% confidence
Win rate
42%
Avg. deal
$6.4k
Avg. cycle
18 days
Lead scoring
Know which leads are ready to buy.
Engagement scoring rules update contact scores automatically based on their behavior. Sales reps focus on the highest-scoring leads while marketing nurtures the rest through automated workflows.
Scoring rules
Developer API
Manage deals from your codebase.
Create, update, and move deals through pipelines via the REST API. Webhook events fire on every stage change so your integrations stay in sync. Use the API to build custom deal views or pipe data into your BI tools.
Create a deal via API
curl -X POST https://api.ravencloud.dev/v1/deals \
-H "Authorization: Bearer sk_live_..." \
-H "Content-Type: application/json" \
-d '{
"contact_id": "ct_abc123",
"pipeline_id": "pl_default",
"stage": "lead",
"title": "SafeBoda — Pro Plan",
"value": 240000,
"currency": "KES",
"expected_close": "2026-06-15"
}'Close more deals faster?
Sign up with Google, import your contacts, and set up your first pipeline in under five minutes. No credit card required.
No credit card · Pay in KES, NGN, UGX or USD · Cancel anytime